All services related to updating, building up, and maintaining a website’s security are included in the website management services. Naturally speaking, the managed websites are great done for our services from small to medium businesses that do not have the potential to build up a dedicated team but still want a professional website hosting and management services that keeps a track of and is updated with the syndicated content.
Business owners and managers are relieved from the technical responsibilities by outsourced website management services which also allows them to focus on the development of their core business. Here are the top 10 tips on how to manage a website every webmaster should offer:
1. Web design and Development
Designing and getting up off your website and running is the most fundamental aspect of website hosting and management services packages. However, we should opt for a web management team’s help before or after your website has been developed?
Hiring someone to code your website followed by having another team to review it is usually more costly than an All-in-One package. Looking further, we will be provided with both website design and management services to create a better-optimized website for you compared to one time developers by the outsourcing companies such as Seadev.
2. Domain Acquisition
The competition for the right domain name is getting fierce day by day. The very first step of setting up our online presence is this domain Acquisition, which might feel challenging as the credible and globally recognized .com domains that suit your business has already been claimed by many others.
The companies who manage websites will do the heavy lifting for us by recommending the best available domain name possible and taking care of the acquiring domain.
3. Social media management
Just paying for Facebook ads every once in a while is not just enough for a company. Social media advertisements can help businesses thrive, but only if they are taking the time to create the content to share it and time their posts well.
Many of the businesses are not able or willing to take the time to do such things.
We will be helped in increasing your profits as a webmaster by offering social media management services.
Some of the specific services which you can offer include:
- Postings on Twitter, Facebook, and Instagram daily.
- Use a dual post that goes up at the ideal time.
- Monitoring of the channels to have a track of growth.
- Sharing of relevant content
- Engaging with your followers
4. Hosting plan
Hosting is technically complicated. Hosting is of eight types: reseller web hosting, shared web hosting, virtual private server(VPN), dedicated web server, cloud-based web hosting, collocation web hosting, managed WordPress website maintenance services hosting, self-service web hosting.
Along with a managed web hosting and management services, we can ignore the headache of making sense of it all. We will usually be offered by the own hostings of web design and management companies, which will always provide the web services with limited bandwidth and space. But the right web hosting and management services agency will also offer us 24/7 security monitoring and redundant site configuration.
5. Content updates
Content update support is the most basic and standard service, which is associated with website hosting and management services package. Our website should be integrated with a CMS(Content Management System) by the web development company to proactively change our website. Still, they should also make it available to carry out the changes for you as per our request communicated via email, phone call, etc. No matter what the circumstances are, you would never need to worry about the code.
You should also be held by a web management agency to integrate new features into your website, like installing new plugins, adding an E-Commerce store with payment gateways, or making the site multilingual.
6. Security and maintenance
We might get surprised after knowing that 2017 cyber attacks aimed at businesses were approximately 159,700. Hence we must have been trained professionally watching our back for monitoring our website from hackers and malware, establishing firewalls and regular backups, and most essentially take action on time.
As the web changes, webmasters are required to track compatibility and make constant patches to the kind of software that powers our website, including CMS, play games, and even programming languages. Without professional monitoring, we might not even know when our website has been hacked.
7. Analytics and reporting
Website analytic tools help us understand why customers come to, stay on, or leave our website, enabling us to adjust our strategies to maximize results. If we hire a web administration agency and never hear from them about our website performance, we might as well have thrown our money out of the window. Small business website administrators should always come with conventional, creditable analytics reporting and instructions for us.
Suppose we have opted for a managed website package. In that case, we might expect that basic optimization for search engines will frequently be incorporated into our website from its most immature development steps. These optimizations usually come in the following forms:
Proper use of keywords in HTML elements such as <title> tags meta descriptions <H1> and <img> tags.
- An easily indexable site construction with a strong sitemap.
- Proper use of redirects.
- Official relationships between pages.
- Securing HTTP(hypertext transfer protocol).
- Inbound links and their quality.
- Signals of social media.
- Proper benchmarking for tracking SEO performance over time.
Also involved in web management services, SEO content development ordinary comes with an optional add-on or more advanced package. This service required custom logging based on keyword research tailored to our business, producing associated content, and content inventory audit. A well-developed blog can perform wonders in boosting traffic for a website.
9. WordPress training
WordPress is currently used for more than 75 million websites for their content management. But how many business owners know to use WordPress.
WordPress website maintenance services can help us in growing our business and increase revenue. They also provide our clients with the tools required by them to allow themselves when minor problems arise. There are numerous different ways in which we can offer training, including:
- One-on-one training
- Custom videos
- How to guides
10. Digital marketing campaigns
An efficient web design and administration service should never give digital marketing channels, like social media marketing, paid ads, pet social, email marketing, and more. Most reliable companies who manage websites should possess the capability to provide the website management services to us and take the burden of digital advertising off our shoulders.
At times we run across a business owner who admits they are on a website but didn’t have the time to learn how to manage a website. The results include neglected software updates, abandon contents and security holes, and the website gets deserted.