COVID-19 and digitalization have had a widespread effect on businesses in every area of the economy. The retail market, also segmented by Goods and Distribution Networks, has seen drastic changes over the past year. Organizations need to provide their customers with the best shopping experience across platforms, whether Industrial and Automotive, Electronic and Household Products, Pharmaceuticals, or Hypermarkets and Specialty Stores.
However, with consumers opting to turn to online shopping during the pandemic days as they did not want to venture outside, but purchasing items from the protection and comfort of their homes, online retail has seen a sharp rise.
According to an article, “The U.S. Commerce Department figures show that online retail revenues are increasing at an annual rate of 10 to 15 per cent. Consumers want accurate details, an efficient process, and assured satisfaction if the item purchased online does not meet expectations. As long as these standards are met, online consumption of other products and services in the economy – whether food, prepared meals, medication, personal or business services, and so on – will continue to grow.”
The software suite is designed to offer a smooth and secure Omni channel experience to front-end customers while handling massive back-end transactions. Retail management applications can include CRM Apps, Point of Sale Systems (POS), data storage systems, e-commerce portals, and the Supply Chain Management System, among others.
However, to remain competitive and profitable, any retail store or conglomerate with an online arm should ensure that its software provides the best results and that there is no hiccup in the functionality of its apps. Testing retail management software is, therefore, a necessity to overcome common performance-related challenges and to provide consumers with assured experience.
Popular challenges facing retailers
Any e-commerce application can face several challenges, such as:
- Performance issues that generate negative customer experience and affect brand loyalty
- A sudden rush of traffic, particularly during festivals, Black Friday sales, etc., can create a huge burden on the system.
- Security issues afflicting transactions can discourage customers from using an application.
- Any delay in processing payments can cause customers to leave the app.
- Any delay in loading the app can affect the experience of the user.
- Any complicated navigation can affect the usability of the app.
Discussing performance-related issues for retail apps
Setting up a first culture performance and access to proactive and on-demand performance engineering, cloud-enabled testing laboratories Usability, Mobile & Protection, and software and application performance testing services will help recognize inherent software bugs and ensure smooth customer performance throughout channels. It will ultimately contribute to increased UX, revenues, and profitability.
By implementing a comprehensive retail testing strategy, quality performance engineering practices, and end-to-end software testing services, retailers can address the enormous problems of any retail management software in terms of scalability, security, integration, customization, and usability, thereby delivering the best experience. This makes testing in all areas a vital necessity.
Security testing: Arguably the greatest scare of all, cybercrime is true and dangerous. It is only by following a rigorous security testing approach that any inherent security-related vulnerabilities can be detected and resolved during the development process. Furthermore, as retail management software deals with payment gateways, bank accounts, and digital wallets, security monitoring should be an integral part of the overall retail testing exercise.
Usability testing: This will cover a wide variety of factors, such as software consistency across computer formats, browsers, networks, and operating systems. Besides, the program might look robust, stable, powerful, smooth, and fast-loading from the outside, its true value can only be measured when different features, links, and functionalities are checked by the thread bar for their intended results.
Navigation can be a pain area for users, so every connection and field should work great, with the overall workflow being intuitive, organized, and sensitive.
Scalability testing: Retail management software must be checked for arbitrary load levels to ensure that it does not fail, suffer from latency or produce incorrect results. By conducting adequate retail software testing, testers will evaluate the appropriate load threshold that the software can handle, particularly in situations such as Black Friday, Christmas, or New Year, where traffic is expected to be higher than usual. Retail testing means that the app can be scaled up or down based on traffic, saving costs and offering a superior user experience.
Integration testing: Retail management software is linked to a variety of third-party software or components to process specifications related to inventory, supply chain, suppliers, consumer requests, payments and retail app testing. The APIs of such third-party applications should be reviewed to ensure that they are fully incorporated with the primary retail software suite.
It is only by utilizing quality assurance resources for the retail sector that these integrations are validated to operate at their optimum level.
Customization testing: Retail management applications should be tailored to suit the
specifications of a particular retail store. Fields, functionality, and functionalities should follow the workflow of the retail store to help consumers recognize and appreciate the brand’s value proposition. Retail application testing can check whether customized dashboards can produce reports and provide accurate data in real-time.
What are the E-commerce performance testing challenges and how to solve them?
1. Selection of incorrect test tools for performance:
This is a common challenge and the most suitable performance testing method is not chosen in many cases. The selection of this tool depends on a variety of factors, such as the application communication protocol, the application technology stack, the performance tester ability level, and the licensing cost of the tool.
Quality assurance services for retail:
It is necessary for the QA manager and the QA team to properly assess the application under test (AUT) along with the licensing costs involved, and then select the best performance testing method to ensure the effectiveness of the testing process.
2. Lack of proper test strategy & coverage of the test:
There is a great deal of work involved in the creation of a systematic testing plan that takes care of defining and prioritizing project risks and determining what steps to take to minimize them.
The performance team should make a considerable effort to evaluate and recognize application design and other performance characteristics such as load distribution, use model, the geography of use, availability requirements, resilience specifications, reliability requirements, technology stack, etc.
3. Restrictions on time and budget:
Load research essentially takes time and budget to produce successful results. Owing to a lack of proper planning during the production of software, the allocation of resources or the budget is not carried out. This leads to a reliance on low-skilled personnel that does not completely understand the scope of performance testing for retail activities.
Therefore, at the outset of the projects, companies need to schedule the proper performance testing activities, taking into account the timeline, resources, and budget allocations necessary.
E-Commerce Performance testing is a non-functional type of testing conducted to determine how the device performs under various load conditions. With this form of testing, the speed, scalability, reliability, and resource utilization of the program or application is evaluated.
Last but not least, enterprises need to utilize the e-commerce performance testing services provider to ensure scalable, reliable, and high-performance applications.