Based on his earlier book, Business Model Ontology, Alexander Osterwalder proposed The Business Canvas Model. In a nice one-page canvas, it outlines nine segments that form the building blocks for the business model. One of the major business canvas model examples is a media property, such as CNN.com.
We believe that many people who like to follow the news, like reading a blog or social media about business, or innovation, would have wondered, “Boy! These are a lot of cavasses!”
Let’s see how popular canvases are in this world. In this article, we’ll see what’s going on and how we are all affected by it. Let’s start with the canvas family from Strategyzer, Alex Osterwalder’s company.
Strategyzer Canvases and Maps
According to the image below, Alex Osterwalder believes that the elements that will make new businesses successful have five things: Value Proposition, Uniqueness, Business canvas Model, Timing and Team Alignment, each of which has tools to help us include Value Proposition Canvas, Blue Ocean Strategy, Business Canvas Model, Business Model Environment, and Team Alignment Map.
Business Model Canvas Key Resources
1. Value Proposition Design Canvas
Value Proposition Design Canvas is a tool that helps us understand customers, look at the customer’s angle.
This helps us know how our products or services will generate value for customers by starting to look at customers’ jobs, pain and gain and so on, and then turn around to see how our products and services go to reduce pain relievers and add gain creators to customers.
2. Business Model Canvas
For canvas, there is hardly a need to say a lot.
3. Business Model Environment
This image is not a tool and not a canvas, but Alex thinks that even if value Proposition is, we’re not going to be able to do that. We’re going to be able to make service products. We’re not ruined, but it’s not that the business is successful because the world is cruel and there are many external factors that won’t make us. Those things include:
- Key Trends refers to the law, social conditions, technology
- Industry Forces borrowed from Five Forces of Michael Porter refer to specific factors for that industry, whether they are suppliers, stakeholders, incumbents, new entrants, or substitutes
- Market Forces Customer Demand should not remain stable
- Macro-economic Forces: Dealing with questions like – What was the economic condition at the time? What infrastructure would support our business?
4. Team Alignment Map
This tool was invented by Stefano Mastrogiacomo, a partner with Alex Osterwalder’s Strategyzer. This is a simple but powerful tool which helps the team look at the same image, heading to the same goal effectively.
Last year, Stefano said he was writing a book about Team Alignment Map under Strategyzer. It hasn’t come out yet, but for those who want to know more about this tool, check out the clip below.
5. Mission Model Canvas
Mission Model Canvas is adapted to the version, or is a version adapted by Steve Blank, which Steve took to the American army and NGOs. Some channels have been changed from Business Model Canvas:
- The customer’s segments, it turns into beneficiaries.
- From channels, it changes to deployment.
- Customers relationship to buy-in/support
- Revenue streams to mission achievement/impact factors
- From cost structure to mission budget/cost
I’ve applied this canvas to support functions such as HR, Legal, Accounting, it’s clear that it helps to think about my mission more clearly.
Canvas from the book “Design a Better Business”
Design A Better Business is a book that brings together canvas goodies. The author captures hundreds of these tools and gradually takes us to each phase of business design. It’s a bit of a tool. I’d like to choose some of the tools I think are interesting.
6. Storytelling Canvas
This tool helps us tell a better story. They help us answer the questions – What is the goal of this narrative (why is the listener) and who is finally the listener?
The bottom five slots are the subject line. Let’s start by predicting how our listeners are based on these things.
The final conclusion or conclusion and the last channel is that after the listener hears what we’ve told, it’s expected that he’ll feel it. What do you think you’re going to get back?
7. Persona Canvas
Persona is what every new business person should have to do to get the focus on who our customers are.
8. Customer Journey Canvas
This tool helps us understand the customer’s experience with our products or services. By spreading it, we can see that in each customer’s touch points.
There’s a lot of canvas in designing a Better Business book. If it’s easy to pick up his life, but if you feel untouched, you might want to turn these tools into our versions.
9. Lean Canvas
This lean Canvas is another modified version of Business Model Canvas, the author of Running Lean, i’ve already written a difference between Business Model Canvas and Lean Canvas.
10. SWOT Analysis
The legendary classic tool that came before the Business Model Canvas for many years. Although this is not a canvas, the similar characteristics are that there are four gaps to fill, with the team analyzing our strengths, weaknesses, opportunities, threats and the risks we’ll have to face.
11. Empathy Map
The tools that come from Design Thinking school are the main inspiration for Alex Osterwalder’s Value Proposition Design Canvas in the early days of Customer Discovery,
I like this tool so much because it looks very detailed to the idea behind the customer.
12. Negotiating Canvas
This Canvas, designed by Pablo Restrepo. I bring this prototype for you, let’s discuss which parts you can improve.
The tool allows us to frame our thoughts, but there are still too many moving parts in this machine, any one of which could go wrong at any time. It is due to the variability and unpredictability of these factors that we must not become slaves to this technology and rely on ourselves to get the job done.