Augmented Reality (AR) is about virtual elements improving the actual world. It is a fusion of the modern atmosphere, the physical world, and virtual reality, which makes the world more immersive.
Earlier, in gaming, education, medical, engineering, automotive augmented reality, and military spheres, AR was occasionally used. AR has found common applications in numerous other sectors, including the automotive industry, with the emergence of modern technology.
AR puts together a new way of exchanging knowledge and interaction skills, which eventually helps to meet business needs. It is a combination of physical and virtual environments, with elements of the real world. It increases the sensory information provided by computers to make unique environments.
It takes the automotive showroom to the customer on a platter, allowing the engineer to envision solutions differently and more productively and train employees to perform better. Here are a few examples:
In 2016, by mixing the reality system into the production of cars, BMW implemented a revolutionary concept for educating workers and servicing customers, creating a strategy that looked almost like playing a game.
Back in 2008, when MINI launched a print advertisement using a desktop camera and webcam, AR also found its way into the market.
Via AR, this unique print ad was enhanced and viewers were able to enjoy a 3D walk around the car and experience its characteristics that were only possible in real metal until then. This sort of approach has added a whole new dimension to car ads.
Below are some noted benefits of Augmented Reality in the automobile industry
1. Test drive without being in the car actually
Automotive companies, via Augmented Reality in vehicles, allow their potential clients to drive a vehicle without even being in one. Volkswagen, the German automaker, introduced an app for its Audi customers in which they can perform an AR-based test drive without being physically present in the car at all using three-dimensional effects.
Jaguar Range Rover recently published a new virtual reality commercial in June where users can get behind the wheel of the Range Rover Velar SUV through a smartphone camera.
From the view of the driver, the user can see the world outside the windshield, giving them the full-blown driving experience of the car. By moving it 360 degrees, the user can also see the rest of the vehicle.
This indicates that consumers do not have to visit a showroom or get on the road to have a test drive, but with just a smartphone camera in hand and an Android app, they can sit in the comfort of their room.
2. Reduces rage on road
Stress at work and personal life has driven people to act irrationally on the highways, and frustration is sparked the moment they see someone honking too loudly, hitting the brakes too fast, or cutting them down. This causes angry gestures to be shown, obscene words to be yelled or foul language to be used. It guarantees physical abuse when things go from bad to worse.
The digital sign flashes through the windshield through a transparent screen, but without obscuring the view of the driver. Via an app, the data is shown. With the aid of a smartphone camera that spots other vehicles, this is achieved.
3. Innovative tool for support programs
Use of augmented reality in automotive industry is expanding not only in numbers but also in sophistication. The service workers should also be very aware of how to service vehicles in the right way. Service professionals must be driven by their job experiences to better navigate the increasing complexity of vehicles.
Step-by-step instructions are given to staff on how to execute the particular tasks, which instruments are to be used, how to use them, how to assemble the components, the correct configuration, and so on.
This is already being done via MARTA (Mobile Augmented Reality Technological Assistance) in Volkswagen cars where actual and virtual components, including their correlation with each other, are displayed in a three-dimensional manner.
MARTA demonstrates the numbered parts clearly and offers guidance on how to position them, along with their operation and characteristics, in the vehicles. Via a method known as configuration, each job task will be clearly illustrated. In the tablet, the vehicle silhouette will be displayed, making the maintenance element of the car simple and precise.
4. Vehicle’s design stage
This is one of the most important benefits of augmented reality in the automobile industry. In a vehicle’s design process, augmented reality in car manufacturing plays a crucial role. It offers manufacturers the added benefit of refining and perfecting their automotive products.
During the early stages, they may adjust or test the parts via the AR technology, thus reducing the time and expense during the launch process. When it gets on the track, the manufacturers will have the exact picture of how the car will work.
In this area, Volkswagen is at the forefront as well. To evaluate the components right away, the company uses spatial augmented reality to equate virtual data with actual vehicle architecture. The designs will not have to go through the physical prototype stage, so they will have to push through just the approved designs.
5. Presenting variations
We have already discussed that AR enables cars to be checked by individuals. Similarly, by developing interactive showrooms, technology enables individuals to try various versions. So car dealers no longer have to put all the cars in their showroom, as space, time and, finally, money could be wasted.
Before they buy one, most car buyers study online, so businesses can exploit the advantage of AR and provide them with all the variants they want to see. There are no sales executives in some showrooms, such as in Hyundai, so they deliver the vehicles to people and not the other way round.
Augmented reality provides the automotive industry with many benefits: discussed above are the 5 benefits of augmented reality in the automobile industry by providing a new level of knowledge and protection, by helping instructors teach their students how to drive, by ensuring that drivers can see the roads well enough that they can drive through any form of terrain without mishaps, and much more. In the automotive industry, AR is making big waves.