An Ultimate Guide To Visual Storytelling For Application UI/EX Design

Key takeaways:

  • What is visual storytelling in UX/UX design?
  • What are the advantages of incorporating visual storytelling in the mobile app UX design?

When we hear the term story, lots of things come to our minds. Like, our most loved Netflix series, animated movies, our preferred comics, and books.

Have you ever asked why?

Generally, a tale leaves an everlasting impact on our minds and heart. They make us feel that we are a part of the story and fascinates us to visualize each character in our mind.

Basically, this is the thing that users anticipate from mobile apps nowadays. Additionally, they seek interactions with the apps that not just serve them with the best services but also give them a story to enjoy. One viable demonstrated approach to make this conceivable is by having visual storytelling for UX/UI design.

Hence, to help you out with this visual storytelling in the UX/UI design, I have brought this piece of work. So, without further ado, let’s start.

A quick glance of visual storytelling

So, visual storytelling in UX/UI design is characterized as an approach for making the journey of a user smoother, simpler, and powerful. This is best achieved by utilizing visual media, for example, pictures, videos, illustrations, music, voice, and audio.

The idea of visual storytelling is generally executed while designing the UX of an application. To profit from a heap of advantages to both the clients and brands, for example.

Now, let’s understand the advantages of incorporating visual storytelling in mobile app UX design

  • Better understanding
  • Ease to remember
  • More engagement
  • Higher leads
  • Effective marketing

Better understanding

Ordinarily, users don’t interpret the words written in your app how you need to. Hence, they don’t get the idea and react similarly.

Presently, visual storytelling grandstands visual components that create motivation in their minds. It helps to integrate some significance to what they see. Thus, this will encourage them to appreciate the core idea.

Easy to keep in mind

Well, a human mind can examine and form a story more viable than different sorts of correspondence components. By utilizing visual accounts in design, empowers users to recall the story easily.

Furthermore, this method expands the odds of users interfacing the story with specific spots, time, and materials. Thus, it further upgrades the opportunity to recall the story at the point they visit every spot and material.

Greater engagement

Another key significance of visual account or digital storytelling is that it not just causes the users to see but helps to comprehend the message you deliver. Also, it engages them to visualize themselves as a piece of the idea and stay snared to your image.

Higher leads

Presently, the idea of visual storytelling helps organizations to boost their sales. Besides, the strategy empowers the users to handily relate to themselves to the principal character of the story. And, the decisions he made, or hence make him decide. Also, this improves the chance of users purchasing your specific product/service.

Robust marketing

To wrap things up, visual storytelling furnishes brands with a more extensive scope of alternatives. To advance their products and services utilizing recent innovations like AR, VR, and IoT. So, this not only causes the brand to stand apart from the crowd, but it also builds the odds of users recollecting the brand. At whatever point they hear, see, or examine the story or anything identified with it.


Due to the above advantages, various small and recognized brands like Patagonia, Slack, Slow Factory, and Toca Boca have been constantly putting their time. And, they’re investing energy into the procedure of visual storytelling.