The continuous COVID-19 pandemic has upended how industries regulate. We’ve seen more products and services shift online and multiple employees will proceed to function remotely or in a hybrid setting for considerably next year. Months of different consumer responses to COVID-19 have provided us with some insights into the digital trends for 2021. In this digital era, we have witnessed digital transformation too. In this blog, we will define transformation, the latest technology trends in 2021, and many more.
Digital Trends For 2021
As we are aware that sensor or RFID tags were utilized to determine whether employees were washing their hands perennial. Computer vision specified if employees were accepting with mask protocol and speakers were utilized to warn people of protocol offenses. These behavioral data were gathered and analyzed by the institutions to influence how people functioned at work.
The collection and aim of such data to run behaviors are named the Internet of Behavior (IoB). As institutions enhance not only the amount of data they catch but moreover how they integrate data from various sources and use that data, the IoB will go on to affect how institutions interact with people. Now let’s look at the digital trends for 2021.
Strategic Technology Trends For 2021
Technology trends IT can’t afford to avoid
The IoB is one of the trends that will help the plasticity or flexibility that resilient industries need in the crucial upheaval driven by COVID-19 and the recent economic state of the world. The IoB is about utilizing data to alter behaviors as Brian Burke, the Research Vice President said “The unprecedented socioeconomic challenges of 2020 demand the organizational plasticity to transform and compose the future,”.
This year’s movements fall under three themes:
- People centricity
- Location liberation
- Resilient delivery
Although the pandemic shifted how many people work and interact with institutions, people are however at the center of all companies. And they require digitized procedures to function in today’s environment.
COVID-19 has changed where employees, consumers, suppliers, and organizational ecosystems physically occur. Location independence needs a technology change to support this modern edition of the company.
Whether a pandemic or a recession, volatility occurs in the world. Institutions that are ready to pivot and modify will weather all kinds of upheavals.
As always, these following strategic technology trends do not regulate independently of each other, but relatively create one and enhance each other. Combinatorial creation is an overarching theme for these trends. Concurrently they facilitate organizational plasticity that will enable guide institutions in the next five to 10 years.
Internet of Behaviors
As illustrated by the COVID-19 protocol monitoring instance, the IoB is nearly utilizing data to alter behaviors. With an improvement in technologies that collect the “digital dust” of daily life, data that spans the digital and physical worlds, that information can be utilized to impact behaviors through feedback loops.
IoB does possess ethical and societal significance relying on the purposes and consequences of individual uses. The IoB can collect, combine and process data from various sources involving commercial customer data, social media, citizen data processed by public-sector and government mechanisms, public domain deployments of facial recognition, and location quest. The heightening sophistication of the technology that processes this data has facilitated this trend to grow.
IoB performs ethical and societal implications banking on the goals and consequences of individual uses. The same wearables that health insurance firms use to trace physical activities to lessen premiums could also be utilized to monitor grocery assets, also many unhealthy items could gain premiums. Privacy laws, which differ from region to region, will extensively affect the adoption and scale of the IoB.
Total-experience incorporates multi-experience, employee experience, consumer experience, and user experience to modify the industry consequence. The objective is to enhance the overall experience where all of these chunks intersect, from technology to employees to consumers and users.
This trend facilitates institutions to capitalize on COVID-19 disruptors tightly linking all of these experiences, as defined to individually enhancing each one in a silo that distinguishes an industry from competitors in a means that is hard to replicate, building sustainable competitive benefit. This allows institutions to capitalize on COVID-19 disruptors comprising remote work, mobile, and disseminated customers.
The firm also determined its service to comprise more digital kiosks and facilitated employees to utilize their tablets to co-browse consumers’ devices without having to physically touch the hardware. The conclusion was a safer, more seamless, and incorporated overall experience for consumers and employees.
Privacy-enhancing computation details three technologies that conserve data while it’s being utilized. The first gives a trusted setting in which sensitive information can be processed or analyzed. The second performs processing and analytics in a decentralized way. The third encrypt algorithms and data before processing or analytics.
This trend facilitates institutions to work together on research securely across regions and with opponents without sacrificing solitude. This strategy is designed particularly for the boosting desire to share data while maintaining privacy or security.
Distributed cloud is the future of cloud facilitating institutions to maintain these services physically near enables with low-latency scenarios, reduces data prices, and helps include laws that dictate data must stay in a particular geographical area. Though, it also implies that institutions still assist from the public cloud and aren’t governing their private cloud, which can be expensive and complex. We can say that the distributed cloud is the future of the cloud.
These above-mentioned digital trends for 2021 can enable you to improve your site traffic, produce surplus leads, and heighten sales, all while maintaining your hard-earned consumer-base. They are also crucial to enable you to comprehend digital marketing trends and how they will influence the huger competitive landscape.
Various institutions are benefited by a “patchwork” of technologies that are not narrow, connected, optimized, clean, or explicit. At the same time, the velocity of digital business compels speed, efficiency, and democratization. Institutions that don’t concentrate on efficacy, efficiency, and business agility will be left behind.