In the present digital world, impressive existence on the internet plays a major role in a company’s success. Currently, there are a lot of competitors offering services in the same field.
So it is difficult to stand out from the others and rank on the top when an audience search using a keyword on search engines like Google, Yahoo, and Bing.
To help businesses out of this situation, internet marketing tools are available which uses various SEO tools to make your internet presence optimized for search engines.
1. Internet Marketing Ninjas
Internet Marketing Ninjas has been providing services to its clients for over 20 years. It does not claim itself to be a cheap one but the best one.
- They provide search marketing services like SEO, On-Page optimization to make the website’s content more relevant to become the top result of a search.
- Help in building the most appropriate links.
- Content marketing service can be used to increase the reach of the brand to their audience.
- Along with that, Pay Per Click (PPC) management services are also available to reach the target audience.
- They can also help in writing content for the website to increase its audience.
- Utilize top social media platforms to build relationships with potential customers and build the brand’s voice.
- Consulting services, analytics analysis, strategy development services are also offered by it.
- Internet marketing tools are available for industries like E-commerce, Real Estate, Insurance, Platform and Technology, Law firms, Travel and Recreation, Education.
GoDaddy is another SEO marketing service to help discover your business online. They leverage their service at the price of ₹499/month.
- They will help in optimising your website to increase its searchability on Google and other search engines.
- High value and personalized keywords and phrases suggestion will be provided to incorporate in the website for attaining a higher ranking.
- The clients can also track their website’s ranking on search engines over time.
- The clients can provide some important info about their company on Google My Business to let the audience stay updated about their business.
- Possible changes will be suggested by them to make the website SEO-friendly, the client will just have to approve or reject them. The approved changes will be published on the website.
- Provides digital marketing suite to mark the presence of your on all web platforms for attracting potential and engage the existing audience.
Semrush provides tools to manage SEO, PPC, social media and content marketing related activities of a website. The starting price for accessing their services is $119.95/month.
- The clients can find the most appropriate keywords for their website to increase the traffic.
- Provide tools to improve the webpages for making them more SEO friendly.
- Competitor’s strategy analysis will help to improve your business performance.
- Content marketing service is available for developing a powerful content strategy.
- Offers SEO tools to optimize the website for local searches to earn local customers.
- Can track changes in the ranking of a target keyword in a particular region.
- Semrush can help to manage your Social media and analyse its performance.
- Recommendations will be provided to optimize the content of the website for receiving more traffic on it.
- Monetization tools are available for bloggers, Adsense publishers and affiliate publishers.
- They also provide paid advertising services and competitors social media presence analysis.
4. Google Analytics
Google Analytics has a set of internet marketing tools to deeply understand a company’s customers.
- Analyse the interaction of the audience with the web site’s content to find out ‘ what’s working?’ and ‘ what is not?’.
- Google’s machine learning capabilities are available to find out the audience that can turn into potential customers.
- Analytics can be connected with Display & Video 360, Google Ads, AdSense, Admob, Ad Marketing to reach the target audience.
- Do not require a trained analyst for deeper research and discovery about your business.
- It provides various types of audience reports like active users, their lifetime value, audiences, individual user experience.
- Analyse the performance of Google Ads to find out its productivity.
- Help you customize the business based on systematic data analysis.
- Funnel Analysis is also available to customize the website and app to find customers dropping off at each stage.
Spyfu provides the search marketing strategies of successful competitors, which can be adapted to grow your company. Its services can be accessed at the starting price of $33/month.
- It finds out the keywords used in the ads, the ranking and other useful pieces of information about the competitors.
- Smart recommendations to bring more clicks on SEO or Ad campaign.
- Custom branded SEO client reports can be accessed to attract and engage the audience on the website.
- Along with that, the backlinks used by your competitors on a specific keyword is also available to make changes in your backlinks accordingly.
- Influencers marketing to use their links on social media platforms like Facebook, Twitter for increasing your company’s reach to new audiences.
- It has tools to generate target keywords ideas which can be filtered based on search volume, CPC, SEO difficulty, click-through rate.
- It helps in adapting the success secrets and prevent mistakes of the competitors.
SimilarWeb is one of the SEO services that have digital marketing tools to increase traffic on your website. It will help to optimize the search and display of the website to make it more SEO friendly.
- They help in making the most of your marketing budget by effectively planning marketing across all channels.
- Clients can find out new Keyword opportunities to increase their audience with those high-value keywords.
- It will also let you find new referral opportunities and get affiliations.
- It will identify top publishers and ad networks in the industry.
- You can learn from the top-performing ads to apply them into yours.
- Competitive analysis can be used to learn from your competitors. Growth opportunities can be figured out if we know the strategies that worked for them.
- The keyword research facility is also offered to find the top keywords based on search traffic trends in the industry.
Seo tools take responsibility or reduce the burden of marking an online presence and emerging as a brand.